Cookie Policy
Last Updated: February 24, 2026
This Cookie Policy explains how Reachcove (“we”, “us”, “our”) uses cookies and similar technologies when you visit https://reachcove.com (the “Website”). It also explains what choices you have and how you can control cookies.
This Cookie Policy should be read alongside our Privacy Policy and Cookie Banner/Consent Tool settings.
1. What are cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites work properly, improve performance, remember preferences, and provide analytics.
First-party cookies are set by Reachcove.
Third-party cookies are set by other organisations whose services we use (for example, analytics providers or embedded video platforms).
Some cookies may collect information that can become personal data (for example, an online identifier or IP address), particularly when combined with other information. Where that happens, we treat it as personal data under UK GDPR.
2. Why we use cookies
We use cookies for the following purposes:
Strictly necessary cookies
Required for the Website to function (e.g. security, load balancing, consent management). These cannot be switched off in our consent tool.Functional cookies
Help the Website remember choices you make (e.g. preferences) and enable embedded functionality (such as video players).Analytics cookies
Help us understand how visitors use the Website, so we can improve content, navigation and performance (e.g. Google Analytics).Marketing cookies (if enabled)
Used to measure marketing effectiveness and, in some cases, support relevant advertising. (If you do not run advertising, you can keep this category disabled and/or remove this section.)
3. How you can control cookies
You can control cookies in three main ways:
A) Cookie banner / consent tool
When you first visit the Website, you’ll see a cookie banner. You can accept or reject non-essential cookies and update your choices at any time via [Insert “Cookie Settings” link or footer button name].
B) Browser controls
Most browsers allow you to block or delete cookies. If you disable all cookies, some parts of the Website may not work properly.
C) Third-party opt-outs
Where third parties set cookies (e.g. Google or YouTube), you may be able to manage preferences directly with those providers as well.
4. Cookies we use
The cookies used on the Website may change over time depending on the services we use. The table below explains the types of cookies we may use and why.
Strictly necessary cookies (always on)
These cookies are required to operate the Website securely and reliably.
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| __cf_bm | Cloudflare / (domain varies) | Bot management and security protection | Cookie | ~30 minutes (varies) |
| [Consent tool cookie(s)] | [Your consent provider] | Stores cookie preferences and consent state | Cookie | [e.g. 6–12 months] |
Note: Cloudflare cookies may appear under different domains depending on configuration.
Functional cookies
These enable features such as embedded video and remembering user preferences.
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| VISITOR_PRIVACY_METADATA | YouTube | Stores privacy/consent settings related to embedded YouTube content | Cookie | Up to ~6 months (varies) |
| VISITOR_INFO1_LIVE | YouTube | Estimates bandwidth and supports video playback/experience | Cookie | Up to ~6 months (varies) |
| YSC | YouTube | Helps prevent abuse and supports embedded video playback | Cookie | Session |
| __Secure-ROLLOUT_TOKEN | YouTube | Manages rollout of YouTube features | Cookie | Varies |
Analytics cookies
These help us understand Website performance and usage patterns.
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes users (used to generate analytics data) | Cookie | Up to 2 years |
| ga* | Google Analytics | Stores session and campaign-related information | Cookie | Up to 2 years |
If you want to opt out of Google Analytics tracking, Google provides a browser add-on.
Marketing cookies (only if enabled)
If we use marketing tracking tools (e.g. ad platforms, remarketing), cookies may be set by those providers. We will only run these where you have given consent via our cookie banner.
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| [Add if applicable] | [Provider] | [Purpose] | [Type] | [Duration] |
If you do not run advertising or remarketing, you can remove this section entirely.
Local storage / similar technologies
Some website features and third-party embeds may use local storage or similar device storage (not always technically “cookies”), for example YouTube player settings or accessibility preferences. These are controlled in the same way via your browser settings and our cookie preferences.
5. Other tracking technologies (pixels/web beacons)
We may use similar technologies to cookies, such as pixels (small transparent images) that help us understand:
whether an email was opened (if you subscribe to marketing)
which pages were visited after clicking a link
how content performs overall
Where these are used for analytics or marketing, we will request consent where required.
6. Embedded content (e.g. YouTube)
Some pages may include embedded content (such as YouTube videos). When you load or play embedded media, the provider may set cookies or use similar technologies.
Where feasible, we aim to use privacy-enhanced embed settings. You can control whether these cookies are enabled via our cookie settings.
7. Updates to this Cookie Policy
We may update this Cookie Policy to reflect changes in the cookies we use, our technology, or legal requirements. The “Last updated” date at the top shows when this Policy was last revised.
8. Contact us
If you have questions about cookies or this Cookie Policy, contact:
Reachcove
4 Amberwood Way, Weeley Heath
Clacton-on-Sea, Essex CO16 9ST
United Kingdom
Email: hello@reachcove.com
Phone: +44 7970 165556
