Amma Massages

Building a multilingual wellness platform with integrated booking and local search dominance.

Overview

Amma Massages is a boutique wellness centre in La Massana, Andorra, founded by Ana Mauboussin — a masseuse and trainer with over twenty years of experience. We began working together at launch, building a multilingual WordPress platform designed to support bookings, local visibility and long-term growth. Our relationship has evolved into an ongoing strategic partnership focused on performance, stability and continuous improvement.

The Problem

Launching a new wellness brand in a competitive local market required immediate visibility, professional credibility and a seamless digital booking experience. The business needed to attract local and multilingual audiences while ensuring the website reflected the calm, high-quality service offered in person. Without a structured digital foundation, growth would rely heavily on manual administration and word-of-mouth alone.

The Solution

We designed and developed a multilingual WordPress platform built for performance, clarity and long-term scalability. Booking automation, local SEO implementation and technical optimisation were integrated from day one, ensuring the website functioned not just as a brochure, but as a primary acquisition and operational tool supporting both visibility and efficiency.

The Growth

The platform established first-page visibility for key local search terms and significantly reduced administrative workload through automated bookings and enquiry integrations. Over time, ongoing optimisation and structured website care have supported sustained digital stability, allowing the business to focus on client experience while maintaining strong online performance.

Delivered Services

The project combined strategic planning, technical implementation and ongoing digital support to create a stable and scalable platform. Below is an overview of the core services delivered.

WordPress Platform Development

We designed and built a responsive WordPress website structured for scalability, multilingual performance and long-term technical stability.

Booking System Integration

We implemented an automated appointment system with flexible payment options to streamline scheduling and reduce manual administration.

Multilingual Configuration

We structured English, French, Spanish and Catalan content to support accessibility and strengthen local market relevance.

Local SEO Optimisation

We optimised on-page structure, local schema and search alignment to strengthen visibility for Andorra-based service searches.

Enquiry & Messaging Integration

We integrated direct messaging and WhatsApp pathways to reduce friction and improve conversion from mobile users.

Performance & Security Monitoring

We provide ongoing uptime monitoring, security updates and performance optimisation to ensure stability and minimise disruption.

What they say

Ana Mauboussin
Ana MauboussinOwner | Amma Massages
A great start requires the accompaniment of an exceptional expert, and that’s how I began my business. My ability to provide quality services needed to be complemented by someone who would highlight my passion. Thanks to James, an expert in website creation, I managed to stand out in my field. My clients praise the ease and professionalism with which they can navigate my website. James proves to be a top-notch professional, always attentive to the needs and preferences of his clients. His work has been instrumental in creating a website that not only satisfies but also delights those who visit it.

Thank you so much James!

Ready to take the next step?

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Reachcove is a senior-led digital agency based in Essex, supporting businesses across East Anglia and the UK. We bring strategy, creativity and marketing together to deliver joined-up digital work that drives meaningful growth.

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