Powering Growth Through Local SEO and Digital Strategy
Client Overview
RJ Electrical, owned by Richard Edwards, is a trusted local business providing reliable electrical services to homes and businesses. Known for professionalism and quality, RJ Electrical sought to expand its reach and reduce dependency on expensive lead-generation platforms like CheckATrade.
What They Needed
Richard faced two primary challenges:
- High lead-generation costs: Over-reliance on platforms like CheckATrade incurred significant monthly fees.
- Underutilized website: Despite being functional and responsive, his site lacked SEO optimization and failed to generate meaningful traffic or enquiries.
Additionally, Richard wanted:
- A comprehensive audit to identify missed opportunities.
- Improved local visibility through Google Business and social media.
- Training and setup for social platforms to engage directly with clients.
Our Solution
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Free Digital Audit: We provided a detailed audit of RJ Electrical’s digital presence, identifying key areas for improvement:
- SEO enhancements, including local keyword targeting.
- Service-specific content updates to improve on-page SEO.
- Integration of analytics tools like Google Analytics and Search Console to measure performance.
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Website Optimization:
- Installed SEOPress Pro, our premium SEO plugin, to enhance search rankings.
- Revised copywriting to include high-value local keywords, improving discoverability.
- Optimized for local search results, ensuring RJ Electrical appeared in “electricians near me” searches.
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Google Business Setup:
- Updated business information, services, and photos.
- Added new reviews to build credibility and trust.
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Social Media Support:
- Created and optimized social media accounts.
- Trained Richard on using platforms effectively to engage with clients.
Results
- Website Traffic Growth: Increased visits from 0–1 per week to several per day, driving enquiries directly through the website.
- Reduced Costs: Shifted lead generation from CheckATrade to an optimized website, lowering monthly expenses significantly.
- Steady Lead Flow: Improved SEO and Google Business presence resulted in consistent new enquiries.
- Future Growth: Upcoming plans include creative photography and videography to further enhance the brand’s digital presence.
Client Testimonial
“Reachcove’s SEO work has transformed my business. My website now drives direct enquiries, reducing my reliance on CheckATrade and saving me money. The audit and support have been invaluable!”
Richard Edwards
Owner, RJ Electrical
Highlights
- Free Digital Audit: Provided actionable insights to improve SEO, content, and overall digital presence.
- SEO Optimization: Achieved measurable traffic increases and lead generation through tailored strategies.
- Cost Savings: Reduced dependence on high-cost lead platforms by shifting focus to an optimized website.
- Comprehensive Support: Delivered Google Business setup, social media optimization, and training for long-term success.